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| For information on planned marketing activities for each of our source markets, please select a country from the list below. |
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March and April
JTB Spain will launch a Direct mail campaign to start targeting cruises in order to promote Jordan as a cruise destination. |
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April
JTB Spain will complete a preliminary data base with contacts in the Portuguese market. Portugal is a small country of 10 million people. The concentration will be in 3 cities: Lisbon, Porto and Faro with more than 40% of the population. Approximately 20 Operators in each city control the biggest number of outbound traffic, and this data base will include all of them. |
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March
RJ and other airlines as well as potential charter operators will be contacted to insure adequate seat availability for Jordan in the market place, especially during summer (high season). |
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March and April
JTB Spain will conduct a campaign highlighting Jordan as a MICE destination and to increase awareness of Jordan’s MICE facilities in Spain and Portugal. |
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March
JTB Spain will host its first press trip this year to include journalists from Spain and Portugal. |
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March
JTB Spain will work on promoting the Dead Sea Marathon with the local press, press releases will be sent to Sport Magazines in Portugal and Spain. |
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March
JTB Spain will launch a Radio campaign to take place in Catalonia and Bilbao promoting Jordan tourism locations using 3 minute mini program spots on the radio. |
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March
JTB Spain will conduct a marketing campaign in Spain and Portugal in order to determine levels of awareness regarding Jordan tourism. In Portugal we will target the cities of Lisbon, Porto and Faro. In Spain we will target Barcelona as city representative. |
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March
JTB Spain will launch a direct mail campaign to TOs promoting Jordan Special Events in Spain and Portugal. |
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March
JTB Spain will run an ad campaign to insure good summer loads to Jordan. The campaign will run in Catalonia, Madrid and Northern Spain because Catalonia represents 30%; Madrid 18% and Northern Spain 20 % of the out-bound market (Bilbao, San Sebastian, Oviedo, Gijon, Santiago) etc… |
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16th - 18th March
JTB will attend SEVATUR tourism fair in San Sebastian (Northern Spain). SEVATUR provides JTB with free space, free stand and free publicity in exchange for 2 trips to Jordan. |
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For more information on any of the above activities, please contact Miss Luma Khatib at luma@visitjordan.com
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