Issue No. 5 -February 2007 Click to View Full Issue
For information on planned marketing activities for each of our source markets, please select a country from the list below.
RUSSIA
27 March – 3 April

JTB Russia will host REN TV crew to Jordan for filming. As a result a series of themed programs on Jordan Heritage and Culture will be produced and shown to 1,850,000 Russian viewers
15 - 30 March

JTB Russia will run online promotions with Yandex and Rambler, the most popular search engines in Runet
March JTB Russia will begin advertising in Inflight magazine.

JTB Russia will begin advertising in Inflight magazine. It will be an image advertising of Jordan as a SPA and Wellness destination. Inflight magazine is a Pulkovo in-flight magazine that is being distributed on all planes of this Airlines Company, (circulation 50,000 copies)
March JTB Russia will start advertising in Tourbusiness magazine

JTB Russia will start advertising in Tourbusiness magazine prior to MITT exhibition and an editorial article on Jordan with detailed information of unique advantages for tourism will get published. This is a travel trade specialized monthly publication with a circulation of 30 000 copies that will be distributed during the two travel fairs in Moscow – MITT 2007 and ITM 2007.
15 – 30 March

JTB Russia will run Plasma screen advertising on Krasnaya Presnya, Tverskaya and Smolenskaya square
15 March – 15 April

Three major routes will be used for the mobile transportation advertising of Jordan. Image advertising artworks will be placed on the moving platforms that will be cruising around Moscow within the Garden Ring, the busiest transportation artery of the city
13- 20 March

JTB will host a famous Russian travel writer Gennady Josefavichus, a travel columnist for Robb Report, Marie Claire, and Vogue to visit Jordan with a purpose to publish a series of articles on Eco/Wellness/History and Culture
10 – 20 March

JTB Russia will start a Citibank promotion – direct mailing campaign of Jordan promoting offers to the 50 000 selected business addresses aimed at increasing the awareness of Jordan as the ideal MICE destination
27 Feb

JTB Russia will host a training seminar on spa and wellness tourism in Jordan
27 Feb – 6 March

JTB Russia will host a press trip for glossy travel publications: ONA, Na Ruvlevke, Dorogoe Udovolstvie, Robb Report, Sobaka@St.Petersburg, and Madame Figaro
20 Jan – 15 Feb JTB Russia managed to get “Vote for Petra” banners

JTB Russia managed to get “Vote for Petra” banners to be placed on the Russian travel related websites
13 – 20 Feb

JTB Russia will host a MICE agent trip for specialized companies from Moscow, St. Petersburg and Kazan.
12 and 19 Feb

As part of the co-marketing activities JTB will be advertising with Tour Operators in Tourism and Otdykh.
10 Feb

A Jordan article will be published in InterBusiness monthly publication in St. Petersburg
10 Feb

An article in InterBusiness monthly publication will be coming out in St.Petersburg.
6 Feb JTB Russia will participate in an annual ANTOR MICE Workshop

JTB Russia will participate in an annual ANTOR MICE Workshop to develop the relationships with corporate agents and conference and incentive trip bookers
19 Jan & 1Feb

Jordan themed TV reports will air on the First and Kultura channels