The Jordan Tourism Board concluded its marketing research in China. The study was instigated as part of JTB’s initiative to expand its marketing activities to new potential markets.

China has a population of 1,313,973,713 (July 2006 est.) where 31.03 million traveled abroad in 2005, spending around 25 billion USD as tourism expenditures. By the year 2020, the UNWTO expects that China will become one of the world’s major outbound tourism markets. It is forecasted that China will generate 100 million tourists (6.2% of the world total) globally by 2020, ranking it the world’s fourth largest generating country after Germany, Japan and the United States. These projections assume that the foundations of the Chinese economy are fundamentally strong, with positive medium- to long-term growth potential.

Outbound tourism has been developing at an accelerating pace in accordance with the open policy, the degree of economic growth and the improvement of the living standard of the Chinese people. Though most of the outbound tourism was directed to neighboring destinations; such as Honk Kong, Macau and Japan, still there are increasing numbers of Chinese going to other parts of there word.   

The main purpose for traveling abroad was recreation and vacation, calculating for 60% of total Chinese outbound tourism. Followed by Business (10%) and visiting relatives (5%). Furthermore, travelers of the age groups (25-34) and (35-44) counted for more than 50 % of outbound travelers. Furthermore, travelers above 55 shared about 17%. The following table shows the occupation of Chinese outbound tourists:

As for Jordan, 7,990 Chinese arrivals visited the Kingdom in 2006, a 10% increase over the previous year. From which 5,385 were overnight tourists (5.5% increase). The average length of stay for Chinese tourists visiting the kingdom in prepaid packages is 4 nights. (2005)  

For the full study please check our B2B option on our website www.visitjordan.com