JTBNA participated at Virtuoso Travel Mart in Las Vegas on August 19^th-24^th, 2007. Virtuoso is the world’s most exclusive network of travel agencies who serve the most affluent, well-traveled individuals worldwide. 

In 2007, Jordan became a preferred destination with Virtuoso and is currently working with them on advertising campaigns, email blasts and online trainings. Jordan Tourism Board N.A. attended the 2007 Travel Mart for the first time and was very surprised to meet great interest from virtuoso agents attending the event. 

The Jordan stand was crowded during the course of the show with 372 pre-arranged appointments with virtuoso agents. Approximately 90% of the agents were very open and interested in learning about the destination. All of them requested more promotional material.  Around 80% of the agents knew/heard about Petra and about it being one of the New Seven Wonders and expressed an increased interest in the market for this destination.

Approximately 20% of the agents have been to Jordan and are already selling it as destination. Most of their clients stop in Jordan as part of their cruise programs/1 day Petra, and those were very interested in learning about possibilities to extend their staying in Jordan.

With member agencies in over 20 countries worldwide and expanding, Virtuoso represents a network of travel agencies with expert vacation-planning travel consultants that specialize in connecting discerning travelers to the world's best vacation destinations and in the best ways possible.

Virtuoso travel agencies are the top 1% of travel agencies – local businesses with worldwide connections. Conde Nast Traveler, Travel + Leisure and National Geographic Traveler have each recognized the Virtuoso network as having more than 60% of the world’s top travel consultants. Their 550+ Virtuoso member agencies and their 6,000 travel consultants are currently located in North America, the Caribbean, Mexico, Central & South America and Australia and represent decades of professional experience, worldwide connections and product, lifestyle and destination expertise.

Virtuoso Travel Mart is their annual meeting where Virtuoso agency owners, managers, consultants and travel specialists meet face-to-face with the preferred suppliers and tourism boards within the Virtuoso network to establish and develop relationships to learn about the preferred suppliers’ new products and offers. The meeting is attended by 2,200 participants and for the past few years has taken place each August in Las Vegas”.