The UK based JTB website was launched at the beginning of June. The website mirrors the global website and brand although there are dynamic areas for including news, competitions, special offers by the UK tour operators’. The site will also be promoted through all consumer ad campaigns and Google ad word promotions.

On a similar note, the first bi monthly JTB UK E-newsletter was distributed on the 1st of May and has been a huge success. The newsletter is being written and edited by Matthew Teller, author of the Rough Guide to Jordan and over 300 consumers entered the competition to win a Dead Sea Spa pack. The newsletter also broke the industry standard and was opened by nearly 60% of people that received it.