Jordan became the top MICE destination on the agenda of hosted buyers attending the IMEX specialized large scale trade show.  JTB had a successful participation in the show where the stand was visited by a good number of potential buyers that left the stand fascinated by Jordan and looking forward to holding their next event there.

The stand was shared by nine members consisting of TOs, hotels and convention centers where each also arranged for private meetings encouraging buyers to pick Jordan as their next MICE destination and exhibiting their capabilities in this niche market.

JTB staff held presentations in English and German for hosted buyers who attend the show. The presentations were informative on Jordan and the unlimited possibilities it has to offer for the MICE niche market. JTB hosted a daily "Jordan Kitchen" serving Jordanian delicacies as well as inviting buyers to the stand to sign up for an inspection trip to Jordan in spring of 2008 and encouraging them to attend a presentation on the stand and meet with its stand partners.