HRH Prince Faisal Bin Al Hussein visited the Jordan Tourism Board to attend a presentation delivered by the Managing Director on the new brand that has been developed for the tourism sector, and the activities undertaken by the JTB abroad in branding and marketing the country as a boutique destination.

HRH affirmed the importance of cooperation between the athletic and tourism sectors to market Jordan as a favorable destination for holding regional and international events and has initiated cooperative steps in attaining this goal.