JTB UK visited Dublin for a sales mission and press promotion. Twenty people including tour operators, press and the Jordan Honorary Consul attended the dinner at Eden Restaurant. Prior to the event JTB UK visited new and existing tour operators in Dublin to promote the country and highlight plans for promotion in Ireland.

JTB also met with the head of the Irish Travel Agents Association and has agreed to join it, which will give JTB access to over 200 Irish travel agents. Future trips are planned for later in the year to increase the knowledge of Jordan to the Irish travel trade and media. An integrated promotions and advertising campaign is planned for early autumn, which will include tour operator / travel agent training, co-op marketing and JTB branded promotions.