JTB France took part in Salon de la Plongée, a consumer diving show in Paris on 12-15th of January, 2007. JTB partnered with French tour operators to take part in this exhibition for the purpose of introducing Jordan to French scuba divers as a leisure and sport destination.

The consumer show was heavily attended by almost 40,000 potential scuba divers and was covered by 226 specialized journalists. The Jordan stand was very successful in attracting visitors through a competition, which helped collect data and create interest. The stand was also the platform for one-on-one meetings with potential French TOs that could start selling Jordan as a diving destination.