The Jordan Tourism Board, for the second year, participated at TUR, the main tourism exhibition for the Scandinavian countries that took place in Gothenburg, Sweden from March 22 to 25. Four Jordanian tour operators and ASEZA participated at the Jordan stand.

Based on an in-depth research during 2005, the JTB decided to open a representation office in Stockholm to target nationals of the Nordic region. JTB’s decision at that point was largely based on the excellent network of flights provided by Austrian Airlines and the code share agreement with RJ. Regional events have hindered the increase in visitors from that region to Jordan even though an interesting percentage in the increase has been noted.

JTB’s participation this year also reinforced the concept that the Nordic tourism market is greatly influenced by the presence of major charter operations. This was evident in the meetings that took place with the major players in the market that are contemplating beginning such flights towards the last quarter of 2007 and another in early 2008. Negotiations will continue in the coming period to ensure the success of this mission that will have a great effect to the tourism industry especially in the southern cities of Jordan.