A local Jordanian company won JTB's tender to film, produce and edit a new television commercial for the GCC countries. The filming took place during the period of March 18 to 24 and covered several locations in Jordan including Aqaba, Petra, Dead Sea, Ma'in, and Wakalat Street, Amman hotels & restaurants, fun fairs, malls and much more.

The main theme of this commercial is the family / fun product to position Jordan and the new products it has to offer in the GCC countries that would ultimately attract the largest number of GCC nationals and foreign expatriates living there to spend their vacations in Jordan. There will be two versions of this commercial: a 45 second and a 30 second ad. In addition, and based on the five day filming, seven 10 second short commercials will be produced that will focus on specific products and will be placed during program intervals on television.

 The long commercial as well as the shorter versions will be branded according to the new brand guidelines. JTB is planning to begin airing the commercials before the end of April.