The JTB held a workshop for its members informing them about the IMEX exhibition and how to best utilize its services.

IMEX is a MICE specialized trade show that takes place on 17-19 of April in Frankfurt, Germany. The show is attended by its hosted buyer program, which ensures that key buyers in the global industry travel attend the show as guests of IMEX. Exhibitors are thus given the opportunity to meet with top buyers should they utilize proper tools as advised by the organizers.

Mr. Jon Bradshaw, Senior Sales Manager of IMEX presented JTB members services offered by the IMEX organizers and its website, which allows participants to book pre-arranged meetings with the hosted buyers prior to the show. Bradshaw gave an inclusive presentation which we are certain will empower JTB partners’ participation in this specialized trade show.