JTBNA participated successfully in the New York Times Travel Show February 23-25, which is the largest consumer and Travel trade show produced in the U.S.

JTBNA stand was visited by 600+ people during the 2 day event, requesting information on Jordan.

Over 26,000 attendees (7,000 Trade professionals) visited the expo floor which held over 500 tourism boards, premiere luxury destinations, operators, outfitters, and spas from around the globe. JTBNA exhibited with the aim of increasing consumer and trade awareness, increasing Jordan package sales, increase Jordan program and length of staying, and last but not least, increase in trade and press contacts. Several tour operators participating in the show are currently selling Jordan, and reported a noted increase in the number of inquiries.