The Jordan Tourism Boards representative office in London participated in three consumer shows: the Adventure Travel Show in London, the Holliday Show in Glasgow, and Holiday World in Dublin.

The shows attracted approximately between 75,000 visitors each and generated a lot of interest about the country during the key holiday booking period. Mathew Teller, the author of ‘The Rough Guide to Jordan” was on the stand for each of the shows to give ‘one on one’ talks with the general public as well as group lectures on the different aspects of Jordan throughout the duration of each show.