The Jordan Tourism Board received an award for the best stand design at FITUR international tourism exhibition which wrapped up on Saturday the 4th of February in Madrid, Spain. More than 150,000 participants took part in one of the largest international tourism and trade gatherings of global industry leaders from both the private and public sectors.
H.E. Minister of Tourism and Antiquities/Chairman of JTB Board Mr. Osama Dabbas received the award in the closing ceremony of the exhibition in the presence of the Jordanian Ambassador to Spain Mr. Zeid Al Louzi, and representatives of the Jordan Tourism Board and its members.

The award came to commemorate the JTB’s new stand design which was launched at World Travel Mart in London last November. The new design reflects the modern and culturally rich identity of Jordan, captured in the tourism industry’s new brand which aims at placing Jordan on the global tourism map as a prominent destination.

The JTB considers this award a great success for the new brand that was launched last summer. This identity was reflected in all promotional and collateral material including the new brochures, website, and films published by the JTB. This is a tribute to the Jordan tourism product in its unique qualities and its safe and secure environment. Mr. Dabbas affirmed that this reputable award will be a catalyst in encouraging more interest in the Jordanian product in future tourism fairs and exhibitions.

The Spanish market is considered one of the key markets ranked second after the UK/USA in terms of tourist entries to Petra. The Spanish market witnessed a staggering 250% growth between 2004 and 2005. The JTB hopes to expand its marketing activities to cover the Latin American region, namely Argentine, Brazil, and Chile which were participating in FITUR as well this year and showed a marked interest in the Middle East region and more specifically Jordan. There is a good amount of tourist traffic from these countries and FITUR was of help to establish and enhance more contacts with this market.

The JTB participated with a 200m2 stand, where 10 tour operators participated as well as 5 hotels, the Royal Jordanian and ASEZA. The stand was heavily visited by media, potential partners and interested travelers. The JTB presented its visitors with the different niche markets that Jordan has to offer including Leisure and Wellness, Historical and Cultural, Eco and Nature, Religious and Faith (Tracing Islam and Biblical Jordan), and Adventure tourism.