Royal Jordanian, a member of oneworld, joined other members of the airline alliance to celebrate the 10th anniversary of its launch.

Marking a decade since it was formed, oneworld unveiled a series of initiatives to enable it to build further on its lead as the airline alliance of quality and innovation.

The initiatives include a standard oneworld livery that all of its member airlines will adopt on a proportion of their fleets, a 10% cut in the price of all of oneworld consumer fares for ten weeks, the launch of its latest consumer fare - Circle Atlantic - offering travel through and between Europe and the Middle East, North America and South America, on-line enhancements to make booking flights on all of its member airlines easier than ever before, and a chance for customers to win a pair of Business Class tickets for travel all the way around the world on oneworld’s  airline members.

In oneworld’s first 10 years, it generated US$5 billion of revenues for its member airlines through its alliance fares and sales activities alone.  Interline revenues - from passengers transferring from one member airlines’ flights to another’s - have reached more than US$16 billion.  Revenues from alliance sales activities have increased by 330 per cent in the decade - while its member airlines’ overall passenger revenues have risen by just 100 per cent during the same period.