Radio spots, promotional stands, and outdoor images were all out London, as the 2008 Autumn Campaign got under way in mid-October.

For 4 weeks, the campaign will concentrate on outdoor stand promotion in Kings Cross, Victoria, Liverpool St, and Paddington train stations, as well as radio spots and competition.

The campaign’s promotional activity targets middle and upper class people aged between 15 and 65, and includes talking directly to customers, offering competitions as an incentive, and handing out giveaways. Digital escalator panels with moving images are used to create a stronger impact unveiling Petra’s Treasury before passengers reach the promotional stand.

The campaign is accompanied by a huge online promotional drive in some of the most respected websites and a volume targeted e-mail send-out.

In Vienna, a similar campaign was launched on October 12th and is planned to last for the next 8 weeks.

The campaign will focus on outdoor promotion in most of the famous and important locations in Vienna, as well as on online presence covering most of the vigorous travel websites.