The World Economic Forum on the Middle East convened at the Dead Sea from 18-20 May where 1000 participants witnessed King Abdullah IIs opening address on their role in supporting conflict resolution, economic cooperation and development.

The three- day forum was held under the title “Putting Diversity to Work” which put the spotlight on efforts to accelerate economic diversification in a time of regional prosperity, while emphasizing the urgency of promoting peace and understanding in a region of great religious and ethnic diversity. Sessions included discussions on industries of the future to broaden understanding of new industries that are playing a role in reshaping the region’s economies; on stability, peace and international relations, featuring a debate among key political leaders on the path to peace and security in the Middle East; and on society and change, addressing the prerequisites for successfully facing challenges in a time of transformation.

The Jordan Tourism Board had a stand at the King Hussein Bin Talal Convention Center where the Forum convened to provide information on tourism in Jordan to the international participants.