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| For information on planned marketing activities for each of our source markets, please select a country from the list below. |
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9-11 May
JTB Italy will be participating at a workshop dedicated to Cral (employer’s association) in Milan, Verona, and Rome. |
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15 & 30 May
JTB Italy will host a Giordania Jones Party at Porta Nuova cafè of Verona, and Cafè Lutéce of Rome in collaboration with Boscolo Tours TO, I Viaggi dell’Elefante TO and Royal Jordanian. This event is dedicated to travel agents. |
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April
JTB Italy will host 2 journalists of Runner’s World (circulation 40.000), which is a magazine about running to write an article about Jordan marathons. |
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April- June
JTB Italy will continue with its extended advertising campaign running on subway video maxi screens and LCD screens in Rome, Milan Turin and Naples. A parallel co-marketing campaign is also running on the internet travel sites www.lastminute.com , www.google.it and www.expedia.it as well as a media advertising campaign in a selection of print media. |
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End of April
JTB Italy will host a “Discover Jordan” familiarization trip where potential TOs will tour the country and be given the opportunity to establish new contacts and include the destination in their catalogues. |
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1-7 April
JTB will host a crew fromStella del Sud with an audience 1,850,000, which is a travel & discovery TV program broadcast on RAI 1 public national channel. |
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11 April
JTB Italy will host a “Giordania Jones” Reception for TAs based in Milan. Attendees will receive a Jordan gift and a special prize offered by the TO partner Best Tours. After the presentation, a Jordan information kit will be distributed to all participants. |
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12 April
A Jordan presentation will be held for travel agents in Turin and province at the Petra Restaurant in Turin, in collaboration with the TO NBTS Viaggi. |
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For more information on any of the above activities, please contact Miss Luma Khatib at luma@visitjordan.com
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