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| For information on planned marketing activities for each of our source markets, please select a country from the list below. |
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11 April
JTB Italy will host a “Giordania Jones” Reception for TAs based in Milan. Attendees will receive a Jordan gift and a special prize offered by the TO partner Best Tours. After the presentation, a Jordan information kit will be distributed to all participants. The reception will be the first of others to follow in Verona in partnership with Boscolo Tours which will take place later in May; and a similar one in Rome in partnership with the leading TO I Viaggi dell’Elefante which will take place in autumn. |
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March- June
JTB Italy will launch an extended advertising campaign to run on subway video maxi screens and LCD screens in Rome, Milan Turin and Naples. A parallel co-marketing campaign will run on the internet travel sites www.lastminute.com , www.google.it and www.expedia.it as well as a media advertising campaign in a selection of print media. |
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End of April
JTB Italy will host a “Discover Jordan” familiarization trip where potential TOs will tour the country and be given the opportunity to establish new contacts and include the destination in their catalogues. |
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30 March
JTB Italy will send out an E-MICE NEWSLETTER, Electronic News dedicated to the mice market with a replying coupon. The main aim is to update the incentive houses, meeting planners and travel managers on Jordan’s Mice product, and provide the Mice operators with the latest information about Jordan Mice, Jordan DMCs, and RJ. |
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March
JTB Italy will launch the New "Jordan" Lonely Planet Guide which will promote the destination through a series of cultural events hosted by Feltrinelli Multimedia Centers in Milan. Journalists and opinion leaders will be invited to speak about Jordan as a safe destination rich with culture and tradition. |
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March-April
JTB Italy will launch a special “Vote for Petra” promotion on JTB Italy’s website: www.quigiordania.it |
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5 March
JTB Italy will start a direct mailing campaign of a cultural dedicated flyer sent to 50,000 Lions Club Magazine subscribers and a further 3000 direct mailing flyer to Rotary members, Cultural Associations and consumers to familiarize this target group with Jordan in order to increase the sale of packages, and the traffic to Jordan from these cultural associations. This activity will take place in partnership with TO Il Tucano Viaggi e Ricerca. |
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10 March
JTB Italy will carry out a re-qualification mailing through the creation of an ad hoc flyer to be sent to JTB consumer database collected during fairs and 2005-2006 campaigns x 3000 addresses, including TO latest offers |
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22-24 March
JTB Italy will participate with a stand at GLOBE 2007 a new travel exhibition held by TTG Incontri in Rome. Jordanian TOs will be invited to attend this exhibition with JTB Italy. This show will help increase awareness of Jordan as a destination and strengthen ties with the travel agents in south and central Italy. |
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For more information on any of the above activities, please contact Miss Luma Khatib at luma@visitjordan.com
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