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| For information on planned marketing activities for each of our source markets, please select a country from the list below. |
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March
JTB Italy will launch the New "Jordan" Lonely Planet Guide which will promote the destination through a series of cultural events hosted by Feltrinelli Multimedia Centers in Milan. Journalists and opinion leaders will be invited to speak about Jordan as a safe destination rich with culture and tradition. |
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March
JTB Italy will send out an E-MICE NEWSLETTER, Electronic News dedicated to the mice market with a replying coupon. The main aim is to update the incentive houses, meeting planners and travel managers on Jordan’s Mice product, and provide the Mice operators with the latest info about Jordan, Mice, Jordan DMCs, and RJ. |
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March
JTB Italy will start a direct mailing campaign of a cultural dedicated flyer sent to 50,000 Lions Club Magazine subscribers and a further 3000 direct mailing flyer to Rotary members, Cultural Associations and consumers to familiarize this target group with Jordan in order to increase the sale of packages, and the traffic to Jordan from these cultural associations. |
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27-28 Feb
JTB Italy will be organizing a special luncheon event “HAMMAM DAY” which will include a presentation and Dead Sea treatments dedicated to journalists in a Spa in Milan. A selection of 10 "top" wellness/lifestyle journalists will be indulged in a spa experience using Jordanian Dead Sea products; to help promote the destination through an unusual approach among high ranking press. |
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22-24 March
JTB Italy will have a stand at GLOBE 2007 a new travel exhibition held by TTG Incontri in Rome. Jordanian TOs will be invited to attend this exhibition with JTB Italy. This show will help increase awareness of Jordan as a destination and strengthen ties with the travel agents in south and central Italy. |
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For more information on any of the above activities, please contact Miss Luma Khatib at luma@visitjordan.com
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