Issue No. 16 -August / September 2009 Click to View Full Issue
For information on planned marketing activities for each of our source markets, please select a country from the list below.
GERMANY
JTB Germany

JTB Germany organised a promotion flyer for a trip to Jordan (circulation: 6 million) and TV promotion with the Berge & Meer
Phönix Reisen

JTB Germany arranged a special travel agent flyer with Phönix Reisen to promote their special rates.
Promotion with Deuter

JTB Germany organized a special promotion with the non-industry partner Deuter (market leader for backpacks) to launch a women’s challenge to Jordan to promote their new women’s collection. 10 women and 2 media partners will visit Jordan from 27th of August until 3rd of September. Money has been collected during the project to hand over to the Jordan River Foundation in Amman.
Campaign

JTB Germany is working on a large scale online and print consumer campaign which includes MICE Supplement in CIM, the biggest MICE magazine in Germany (circulation 20.500).
Jordan blog

JTB Germany will launch a special Jordan blog starting in September.
Magazines supplement

JTB Germany has arranged a special Jordan supplement in Abenteuer & Reisen (circulation 100,000) which one of the biggest consumer travel magazines including ads of different tour operators and industry partners.
JTB Germany and SONY Pictures

JTB Germany is sending four winners of the cross promotion with SONY pictures to Jordan. JTB Germany and SONY Pictures released the Hollywood blockbuster “Seven Pounds” with Will Smith in January.
Glamour magazine

JTB Germany organised a large project with the women’s fashion magazine Glamour (circulation 580,000). The October edition will include a 12-page fashion feature shot in Petra as well as a 6-page travel feature. A 6-page fashion feature shot in the Dead Sea will appear in the January edition. The features are a result of a trips organized by JTB Germany for a crew of photographers, model and fashion editor to Jordan from 18th to 26th of July.
'Nature and culture in Jordan' press trip

JTB Germany will organise a group press trip on the topic of “Nature and culture in Jordan” from 4th to 10th of September. 9 journalists from daily and weekly newspapers, travel magazines and radio will experience the combination of culture and nature in Jordan.

For more information on any of the above activities, please contact Miss Sireen Awwadat Sireen@visitjordan.com