GERMANY

Issue No. 15 -May / June 2009

For information on planned marketing activities for each of our source markets, please select a country from the list below.

GERMANY

Germany

JTB Germany supported a TV travel and celebrity project with the business news channel n-tv. The protagonist for this program was the famous German moderator and actress Nova Meierhenrich. Screening of this feature will be – including a raffle – in August.

Kleber PR Network organized a press trip specialized in diving in Aqaba, including the visit of the sites in the Golden Triangle, Petra and Wadi Rum. The three publications were from well-known diving magazines, publication is awaited.

Promotion

Kleber PR Network has organized a co-operation with the producer of outdoor equipment, Deuter. There will be in-store promotions in four different German city at which JTB Germany has a stand and will be present. Kleber PR Network will arrange local press presence. There will be a special flyer to promote new women’s products of Deuter which will have Jordan as a topic. In August there will be a trip to Jordan for the winners from the in-store promotions as well as the media partners. There will be media coverage about this. In Jordan the group will hand over collected money to a social project (TBD).

Glamour magazine Kleber PR Network will organize the photo-shooting for the autumn fashion collection of the label Fendi for the women’s magazine Glamour. It will take place in Petra and an editor will also collect material for a 4-page article on Jordan besides the 12-pages shooting.

For more information on any of the above activities, please contact Miss Sireen Awwadat Sireen@visitjordan.com