BENELUX REGION

Issue No. 7 -April 2007

For information on planned marketing activities for each of our source markets, please select a country from the list below.

BENELUX REGION

April-May E-training with Travelution magazine aimed at travel agents and product managers to increase their knowledge of Jordan as a tourist destination. After the training the participants take an exam and receive an official certificate. The incentive is that the trainees with the highest score can win a FAM trip to Jordan. So far, approx. 125 agents have completed the course.

3 May JTB Benelux will participate in a media workshop in Brussels, during which approximately 90 Belgian journalists will be present.

15 May JTB Benelux will participate in ANTOR MICE workshop in the Barbizon NH Hotel in Amsterdam.

April-May JTB Benelux will continue co-marketing with various tour operators to target consumers all over the Benelux region to ensure bookings for the upcoming season.

April-May JTB Benelux will send a direct e-mailing to travel agents in the Netherlands and Belgium to inform the trade of the themed products Jordan offers.

April JTB Benelux will host the largest monthly travel magazine in the Netherlands, ANWB Reizen (circulation: 400,000), on a “King’s Highway/Fly/Drive” themed round trip to Jordan.

18-23 April JTB Benelux will host a wellness press trip to Jordan which will include participants from various glossy magazines to visit and experience the wellness facilities at the Dead Sea and Ma'in.

21-25 April JTB Benelux will host a familiarization trip for several new high potential tour operators from the benelux.

April JTB Benelux will participate in the Isropa travel agents workshops, consisting of 4 workshops throughout the month with approximately 100 travel agents in each workshop

For more information on any of Benelux activities please contact Miss Luma Khatib at Luma@visitjordan.com