BENELUX REGION

Issue No. 6 -March 2007

For information on planned marketing activities for each of our source markets, please select a country from the list below.

BENELUX REGION

April JTB Benelux will host a wellness press trip to Jordan.

April JTB Benelux will participate in the Isropa travel agents workshops, consisting of 4 workshops throughout the month with approximately 1000 travel agents in each workshop.

March – April JTB Benelux will continue co-marketing with various tour operators to target consumers all over the Benelux region to ensure bookings for the upcoming season.

March - April JTB Benelux will send a direct e-mailing to travel agents in The Netherlands and Belgium to inform the trade of the themed products Jordan offers.

April JTB Benelux will host the largest monthly travel magazine in The Netherlands, ANWB Reizen (circulation: 400,000), on a “King’s Highway/Fly/Drive” themed round trip to Jordan.

7th – 17th March JTB Benelux will host a press trip for the most popular women’s magazine, Flair. Flair will shoot their entire summer 2007 fashion issue in Jordan. The result will be 30 pages of free publicity in their magazine and a 2-page destination report including a reader’s offer.

26th – 31st March JTB Benelux will host a travel agent FAM trip for the top 5 scorers of e-travel trainees, i.e. Jordan Experts.

March - April E-training with Travelution magazine aimed at travel agents and product managers to increase their knowledge of Jordan as a tourist destination. After the training the participants take an exam and receive an official certificate. The incentive is that the trainees with the highest score can win a FAM trip to Jordan. So far, approx. 125 agents have completed the course.

For more information on any of Benelux activities please contact Miss Luma Khatib at Luma@visitjordan.com