BENELUX REGION

Issue No. 5 -February 2007

For information on planned marketing activities for each of our source markets, please select a country from the list below.

BENELUX REGION

March JTB will host a travel agent FAM trip for the top 5 scorers of e-travel trainees, i.e. Jordan Experts.

Feb - March JTB Benelux will send a direct e-mailing to travel agents in The Netherlands and Belgium to inform the trade of the themed products Jordan offers

Feb - March JTB Benelux will continue co-marketing with various tour operators to target consumers all over the Benelux region to ensure bookings for the upcoming season

Feb - March JTB Benelux will start E-training with Travelution magazine aimed at travel agents and product managers to increase their knowledge of Jordan as a tourist destination. After the training the participants take an exam and receive an official certificate. The incentive is that the trainees with the highest score can win a FAM trip to Jordan

Feb JTB Benelux will host a fashion shoot/press trip with the largest and most popular women’s lifestyle magazine in the Benelux region, Flair, having a total circulation of 133,000

23 – 25 Feb JTB Benelux will participate with its own stand at a consumer travel show in Belgium, the Adventure Affair in Gent. This fair is aimed at the adventurous tourist and reaches approximately 18,000 niche consumers

8 - 12 Feb JTB Benelux will attend the largest consumer travel show in Belgium, Salons des Vacances, to reach approximately 95,000 visitors. They will conduct various appointments with Belgian travel trade and showcase JTB brochures at various stands of TOPS partners

For more information on any of Benelux activities please contact Miss Luma Khatib at Luma@visitjordan.com