In its ongoing strive for creativity the JTB partnered with the popular Abu Mahjoob agency to produce a creative ad with a patriotic flavor to encourage the public to vote for Petra. The JTB is eager to see this initiative energize Jordanian citizens to help make this landmark a well deserved world wonder.

The JTB also renewed its partnership with the national newspapers on a larger scale this time, where they started running half page ads instead of a quarter of a page. The participation of the newspapers came in support of this national campaign and at no cost to the JTB.