Kasih Food Production Company -Jameed Al Kasih- donated 10,000 JOD to sponsor votes for Petra to support the Lost City’s bid to become one of the New Seven Wonders of the World. The initiative was held at the Jordan Applied University for Hospitality and Tourism (JAU) on the 21st of January, under the patronage of H. E. the Minister of Tourism and Antiquities Mr. Osama Dabbas, and in collaboration with the Jordan Tourism Board (JTB), and the valued participation of the students of the JAU who voted for Petra for a full day to add up to 115,000 votes.

During the event, Mr. Khaled Kasih, General Manager of Kasih Food Production Company, welcomed the attendees and emphasized the importance of the private sector’s role in supporting and reinforcing national initiatives especially ones that have a positive impact on the tourism sector and therefore on the Jordanian economy.

“We are proud to launch this initiative as an attempt to support the rose-red city of Petra at the New7Wonders elections; one of our main and ultimate goals is for Kasih Food Production Company -Jameed Al Kasih- to powerfully contribute and strengthen national initiatives aiming at raising the profile of Jordan, one of which is JTB’s initiative launched to position Petra as one of the world’s most attractive touristic destinations.” said Mr. Kasih commenting on this initiative.

The voting process lasted for a full day, during which the attendees voted for Petra from their cell phones provided by the sponsoring mobile company Mobilecom