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Issue No. 9 - June & July 2007 |
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Dear Members,
In our strive to achieve our goals and targets in marketing Jordan as a destination of choice and ultimately increasing the number of arrivals and the Petra visitors to achieve targets beyond the National Tourism Strategy we are constantly monitoring and assessing the feasibility of our marketing activities.
For the past couple of months we have been evaluating the activities of our market based representatives in relation to achieving the required number of visitors as well as the increase in the distribution base among other factors. We were very pleased to find out that there has been a considerable growth in many of our source markets and the work that has been achieved since last year and the beginning of the year is showing its results.
However regretfully it has come to our attention that the growth in the Italian market is not up to expectations and the return on investment in relation to the number of arrivals is not high enough. Therefore it has been decided to find a more feasible alternative to the marketing activities that we have been implementing so far. We would like to thank our office in Italy for all their great efforts and dedication in the past years and for the time being Marco Biazzetti from the office will continue working with the tour operators in Italy providing them with the support and also providing us with the PR support through the office until a new contract is finalized.
On another note we are in the final stages of completing the calendar of events for the summer activities which will encourage our summer visitors to prolong their stay in Jordan and enjoy all it has to offer.
Wishing you all a wonderful summer,
Sincerely yours,
Editor
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| JTB NEWS |
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JTB Organizes Spectacular Summer Activities
Under directives of His Majesty King Abdullah II, the Jordan Tourism Board (JTB) in collaboration with the Ministry of Tourism and Antiquities (MoTA) has spent the past month preparing an intricate summer program to attract more tourists from the region during the current high season.
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Jordan Tourism Board Organizes a Road Show in the Gulf
A delegation of Jordanian tour operators headed by JTB visited Qatar, Bahrain and Kuwait in the second half of June in a bid to meet with the trade and to establish business with them. In each of these countries the local trade was invited to attend a workshop to meet with the delegation. |
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Visitjordan.com Wins Best Site in the Middle East
The Jordan Tourism Board’s official website picked up a regional award in Dubai as the best website in the tourism industry. JTB considers its website an essential marketing tool and continues to improve the services it provides and translate it into different languages to meet the needs of the international community and place Jordan on the tourism map. |
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Visitjordan.com Available in 4 Languages
The Jordan Tourism Board’s official website is now available in four languages including English, Arabic, French and German. You can see our website by going to www.visitjordan.com. JTB is developing and customizing its Arabic website for the Arab market to include special offers and a schedule of the summer activities to take place in Jordan.
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UK Launches JTB Website
The UK based JTB website was launched at the beginning of June. The website mirrors the global website and brand although there are dynamic areas for including news, competitions, and special offers by the UK tour operators’. The site will also be promoted through all consumer ad campaigns and Google ad word promotions.
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Jordan Documentary Wraps Up, and Prepares to Air
The Jordan Tourism Board North America, in cooperation with the Royal Court Economic Bureau and the Jordan Embassy in Washington DC, worked with EPIC Production Company to film a documentary about Jordan. The Epic crew was hosted to film different VNR (Video News Releases) segments focusing on Tourism, Investment, Industry and a 'Made in Jordan' segment. |
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JTB UK Adds a New Spin to the Old Familiar ‘Press Trip’
 JTB UK hosted a first time ‘Jordan for Juniors’ press trip from the UK to promote Jordan as a family destination. Five influential journalists from major publications including the Sunday Mirror, The Telegraph, Luxury Travel, Manchester Evening News, and Sunday Times Travel Magazine along with their children toured the country to experience it as a family destination. |
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JTB at the 20th anniversary of the Swedish-Jordanian Association
 As part of celebrating the 20th anniversary of the Swedish-Jordanian Association the Jordan Tourism Board, Nordic Region held a seminar on Jordan at the Mediterranean Museum in Stockholm. The seminar was a success with about 120 participants, where the JTB gave a presentation on Jordan and distributed its promotional material.
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Jordan Welcomes the Jewel
 There must be so many ways to explore a new country but few can be as spectacular and enjoyable as The Jewel That Is Jordan motoring event. In early May 2007 eighty four distinguished guests and thirty four classic and vintage cars assembled in the Red Sea port-city of Aqaba. |
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| 7 WONDERS CAMPAIGN UPDATE |
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The Countdown Begins!
With less than a month left for the announcement of the New 7 Wonders of the world, the Jordan Tourism Board in cooperation with Abu Mahjoob, Khattab and the national newspapers launched a ‘countdown’ campaign to encourage Jordanians to vote for Petra.
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Last Minute Votes Count
With little time left to the New 7 Wonders Campaign, and a couple of weeks away from the declaration of the seven winners, the Royal Army Forces contributed 3 million votes for Petra and Fastlink supported it with 400,000 more votes.
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| JORDAN HIGHLIGHTS |
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National Tourism Public Awareness Strategy Launched
The Kingdom launched a critical remedial action plan to enhance public understanding of the tourism sector and address prevailing misconceptions jeopardizing its future growth. The National Tourism Public Awareness Strategy, introduced by USAID-funded Siyaha, is considered a critical step for Jordan, which has been working hard to build a solid tourism industry at home
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Madaba Visitor Centre to Get Facelift
 The Madaba Visitor Centre, the starting point for more than 150,000 tourists who visit the city annually, will undergo renovations under a $99,687 project that seeks to improve visitor experience and prolong their average stay.
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Boeing 787s to Join Royal Jordanian fleet
Boeing and Royal Jordanian (RJ) announced at the World Economic Forum on the Middle East, an order for Boeing’s highly sought-after 787 Dreamliner, confirming two unidentified customer purchases previously listed on Boeing’s orders and deliveries website.
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World Economic Forum Returns to Jordan
 The World Economic Forum on the Middle East convened at the Dead Sea from 18-20 May where 1000 participants witnessed King Abdullah IIs opening address on their role in supporting conflict resolution, economic cooperation and development.
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The International Women’s Forum Meets in Jordan
The International Women’s Forum (IWF), a Washington-based global organisation of prominent women that furthers dynamic leadership, held its annual conference in Amman on the 14th of May, to dispel deepening misperceptions between the East and the West. |
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The Children’s Museum Opens its Doors
 Opened to the public in May of this year, the Children's Museum was initiated by Queen Rania to complement the reforms taking place within the formal educational system that are meant to accelerate change in the quality and range of educational opportunities in Jordan.
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For any comments or suggestions for this
newsletter, please contact our editor: muna@VisitJordan.comTel:
+962 6 5678444 (ext 114) - Fax: +962 6 5678295 |
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With few weeks left until the declaration of the New 7 Wonders of the World, the Bank of Jordan kicked off its one million votes for Petra under the patronage of H.E. Mr. Osama Al-Dabbas, Minister of Tourism and Antiquities. 
After a year and a half of renovations and approximately $15 million dollars investment, Le Meridien Amman lit up its façade and held a spectacular carnival to unveil the luxuriously renovated guest rooms and suites of one of Amman’s long established and most popular hotels.