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Issue No. 6 - March 2007 |
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The Jordan Tourism Board is very happy to announce the first anniversary of the Petra survey that officially began in January 2006. The Petra survey is a new tool introduced by the JTB to gather and analyze vital information about the Petra visitor under the assumption that the pure tourist to Jordan is the one who will visit the Rose City. In conjunction with the tour guides, tour operators and the Petra Visitor’s Center, each visitor to Petra is invited to fill out a short form. Answers to the questions are in a multiple choice format and are available in many languages.
During the twelve months of 2006, and on a monthly basis, the JTB managed to gather a wealth of information on Petra visitors such as the nationality, age group, gender, first time visitor or repeat visitor, part of a group or FTI and more. The information gathered, and after analyses, is priceless in terms of the indicators they provide for better target marketing as well as accuracy of the information. Deviation is considered to be at around only ± 6%. At the end of each month, the completed surveys that stand at around 30,000 are entered as data into a specially designed software that allows for easy reporting. Once completed the reports are made available to JTB members on the B2B site and shared with the overseas representation offices.
Now that a full year has been completed, JTB has been able to accurately compare and analyze Petra visitors for January 2006 and 2007. Results have been very positive in some of the markets that showed a drop last year. As an example, visitors from Germany witnessed a 115% increase, Russia 116%, France 29%, Canada 30% and so forth. The JTB is eagerly awaiting the results of the Petra survey for the following months to be able to craft the course for the second half of the year accordingly.s.
Wishing you all a wonderful spring season,
Mazen Homoud
Managing Director.
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| JTB NEWS |
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JTB Participated in Destination Management Conference
Representatives from the Jordan Tourism Board and the Greater Amman Municipality attended a conference entitled “Destination Management: Creating a competitive advantage for your destination” 7-9 of February, 2007 in Budapest, Hungary. |
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JTB UK Participates in Consumer Fairs
 The Jordan Tourism Boards representative office in London participated in three consumer shows: the Adventure Travel Show in London, the Holliday Show in Glasgow, and Holiday World in Dublin. 7. |
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JTBNA Makes a Charismatic Attendance at ETC
JTBNA participated in the Educational Travel Conference (ETC), February 19-22, 2007. ETC is an educational conference for the non-profit community. JTBNA participated at the conference with a keynote address as well as contributing in different panels and discussions.
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NY Times Travel Show
 JTBNA participated successfully in the New York Times Travel Show February 23-25, which is the largest consumer and Travel trade show produced in the U.S.
JTBNA stand was visited by 600+ people during the 2 day event, requesting information on Jordan.. |
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JTB to Launch German and Russian Brochures
As part of the process of translating the new tourism brand collateral into different languages, theJordan Tourism Board launched its new set of German and Russian brochures in time for ITB in Berlin,MITT in Moscow and UITT in Kiev.
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| 7 WONDERS CAMPAIGN UPDATE |
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JTB Recreates Petra’s History on CNN
CNN’s Inside the Middle East kicked off its monthly episode with images of Petra, crowded with 21st century Nabateans and Roman gladiators that were the stars of JTB’s Reliving Petra Experience.
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The JTB Launches a TV Commercial
In its efforts to promote Petra to become one of the New 7 Wonders of the World, and to garner local and international media coverage for Petra in particular and Jordan in general, the JTB worked in cooperation with Future Vision to create a TV commercial to appeal to the local public and encourage them to help make Petra the world wonder that it truly is.
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Students Pick up the Enthusiasm and Vote
 The national campaign led by the Jordan Tourism Board to rally support for Petra to become one of the New 7 Wonders of the World took a new turn as it made its debut in the Entrepreneur Center for Excellence in Rsaifa.
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Citizens Invited to Petra
All Jordanians were invited to visit Petra for free and 5,000 citizens from across the country signed up for the trip and rallied to the lost city on Friday the 23rd of February in support of the location's bid to become one of the New 7 Wonders of the World.
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Women Committee Formed for N7W Campaign
The Ministry of Tourism and Antiquities in cooperation with the Jordan Tourism Board formed a women’s higher committee to oversee Petra’s bid to become one of the New 7 Wonders of the World.
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| MARKETING INTELLIGENCE |
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JTB Concludes its Marketing Research in China
The Jordan Tourism Board concluded its marketing research in China. The study was instigated as part of JTB’s initiative to expand its marketing activities to new potential markets. |
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| JORDAN HIGHLIGHTS |
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RJ and AA to begin code share cooperation
American Airlines (AA) announced it has applied to the United States Department of Transportation (DOT) for authorization to begin code-share cooperation with Royal Jordanian.
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New Mosaic Floor Discovered
The department of antiquities’ office in Irbid discovered a mosaic floor in a site in “Baiyt Ras” town, northern Irbid. The flooring, which goes back to the Byzantine Era, was discovered at the
preliminary excavations of old habitations dating back to the Bronze Age at the site near “Al Wehda” Dam.
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 Putin visited the Baptist Orthodox Church
Russian president Vladimir Putin, visited Bethany Beyond the Jordan, the Baptismal site of Jesus Christ, on Tuesday 13th February, during an official visit to Jordan.
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Jordan Bids to Host the 8th International Scientific Meeting of RCOG-2011
 In its bid to enhance the position of Jordan as a leading Middle Eastern player in health care management and delivery, the Jordanian representative Committee of the Royal College of Obstetricians and Gynecologists is bidding to host the International Scientific Meeting of the Royal College of Obstetricians and Gynecologists (RCOG) in 2011.
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IFP Group launches “Amman Exhibition Park”
 IFP Jordan started full swing works on the 100,000 square meters new Amman Exhibitions Park located on the Airport road adjacent to the Dunes Club. Amman Exhibitions Park features over 25000 sq. m. of covered exhibition halls, 7000 sq. m. of open exhibition area, event halls dedicated to conferences, worshiping place, landscaped areas, and parking lots of about 60000 sq. meters that will handle more than 2000 cars and buses.
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For any comments or suggestions for this
newsletter, please contact our editor: muna@VisitJordan.comTel:
+962 6 5678444 (ext 114) - Fax: +962 6 5678295 |
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The Jordan Tourism Board received an award for the best stand design at FITUR international tourism exhibition which wrapped up on Saturday the 4th of February in Madrid, Spain.
JTB Spain has been working for the past three years with several cultural organizations in Barcelona including the “Friends of UNESCO” to include Jordan as a conference theme..